About us

V Group, an IEG company, has been organising Myplant & Garden in Italy for 10 years

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The event is organised by V Group, an IEG Company in close collaboration with IEG ME offices, a solid and established presence in Dubai's trade fair scenario. IEG -  Italian Exhibition Group is a key player in the international exhibition scene, with offices in Italy and in nine countries around the world: Germany, USA, Canada, Mexico and Brazil, Saudi Arabia, UAE, Singapore, China. The Group's goal is to create spin-offs of its most relevant events in interesting regions for the industries, looking at non-European markets with greater potential, and Myplant & Garden Middle East is part of this strategic development plan. With Myplant & Garden Middle East, the aim is to intercept new commercial channels, in a region at the centre of great landscape, infrastructural and real estate transformations, in one of the most important logistics hubs in the world.

The Italian Edition of Myplant & Garden (9th edition: February 19-21, 2025, Milan, more than 800 exhibitors , 55.000 sqm) is the most important international B2B trade fair for horticulture, landscape architecture, garden and sports greenery in Italy and a leading player on the international scene, the exhibition is a promoter of the culture of green, circular economy, environmental protection and green design.

For over 70 years Italian Exhibition Group has been organising trade shows, events and congresses in Italy and around the world. Its mission is to offer its national and international Partners concrete business opportunities, high added value content and services and opportunities to meet. With its events, platforms for incoming buyers and outgoing companies, subsidiaries and joint-ventures, offices in nine countries including Dubai, IEG has developed a global network that attracts, supports and promotes the Groups’ key industries: Green & Technology, Food & Beverage, Jewellery & Fashion, Wellness & Sports, Tourism & Hospitality, Lifestyle & Entertainment.