IEG Middle East

15-17 November 2025

Dubai Exhibition Centre, Expo City

Myplant & Garden

Conference Agenda

“Planting the Future”: bridging landscapes for a new narrative of Nature

11:30AM

Introduction

11:30AM | Introduction

Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia

11:35AM

Welcoming note: “Italian Exhibition Group”

11:35AM | Welcoming note: “Italian Exhibition Group”

Speakers: 

  • Maurizio Ermeti, IEG Group President  

  • Lorenzo Fanara, Ambassador of Italy to the United Arab Emirates 

  • Matteo Zoppas, ITA -  Italian Trade Agency President 

  • H.E. Dr. Mohammed Al Hammadi, Assistant Undersecretary for the Food Diversity Sector, Ministry of Climate Change and Environment

  • Mirco Carloni, President of the XIII COMMISSION (AGRICULTURE) Chamber of Deputies of the Italian Parliament  

12:05PM

Ribbon Cutting and VIP Walk - Aperitiv

12:05PM | Ribbon Cutting and VIP Walk - Aperitiv

2:30PM

“Reconnecting People with Nature from local to global”

2:30PM | “Reconnecting People with Nature from local to global”

Speakers: 

  • Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia 

  • Alessandro Piana, Vice President and Councillor for Agriculture of Regione Liguria 

  • Paolo Bongioanni, Councillor for Trade, Agriculture and Food, Tourism and Sport Piemonte Region 

  • Edoardo Napoli, Italian Consul General in Dubai

3:00PM

Roundtable - "Horticulture and landscape management for future nature-positive cities"

3:00PM | Roundtable - "Horticulture and landscape management for future nature-positive cities"

Speakers 

  • Leonardo Capitanio, President AIPH International Horticultural Producers  

  • Giacomo Ballari, AGRION Foundation, Piedmont Region 

  • Matteo Garnero, Director of the Regional Agency for Tourism Promotion "In Liguria"  

  • Andrea Cassone, President of AIAPP - Italian Association of Landscape Architects, part of IFLA International Federation of Landscape Architects  

  • Marco Minari, AIAPP Delegate to IFLA & IFLA Europe, International Federation of Landscape Architects, Director of the Migration and Inclusive Communities Working Programme 

  • Jens Bödeker, Partner at Bödeker Landscape Architects  

  • Peter Harradine, Principal and Senior Architect of Harradine Golf  

  • Giovanni Sala, Vice President of Green City Italia 

  • Melissa Rava, President of ASSO.IMPRE.DI.A a part of ELCA European Lanscape Constructor Association 

  • Massimo Lucidi, International Relations Manager ASSO.IMPRE.DI.A. 

    Moderated by: Andreas Kipar 

4:45PM

New materials and finishes for Outdoor Design 2026

4:45PM | New materials and finishes for Outdoor Design 2026

Organized by Riva Simone Architect Factory Design Studio, in collaboration with MMA PROJECTS

Architect Simone Riva, a CMF expert, will provide a preview of the materials we'll be finding in the design world, the research being conducted on materials and technologies, and the market needs that will be needed to create efficient, functional, and marketable design products. 

The event is organized in collaboration with MMA PROJECTS, one of the most renowned studios in the UAE, based in Italy and Dubai (https://www.mmaprojects.com ), to discuss these topics with other professionals. 

Arch. RIVA SIMONE, Riva Simone Factory design Studio 

  • The current state of outdoor design 

  • Difference between the reference market and industry trends 

  • Importance of knowing industry trends in order to offer solutions and products suited to the market 

  • Graphs showing the evolution of purchasing trends and selection of outdoor products from 1990 to the present day, with forecasts 

  • Introduction to the first trend: ‘tailoring’

Arch. Marco Mangili, MMA PROJECTS  

  • Presentation of the MMA study 

  • A typical project that represents the design spirit and the interaction between indoor and outdoor  

Arch. RIVA SIMONE + MMA  

  • Second trend: “lifeware” between biophilia and design 

  • Dialogue with MMA on the theme of “outdoor as a connection between in and out”  

  • Which materials will be trending in upcoming collections 

  • Third trend: ‘contamination’  

  • The evolution of the outdoor world and its interaction with fashion and art; stylistic choices and trends

Arch. RIVA SIMONE + MMA  

  • Outdoor and real estate investments: anticipating future trends based on the market of ‘tomorrow’ 

Organised by

*Agendas are subject to change

Held Under the Patronage of

UAE MOCCAE

Under the auspices of the Embassy of Italy to the United Arab Emirates

Embassy of Italy Abu Dhabi

Under the patronage of

Ministry of Enterprises Italy

Under the patronage and supported by

Italian Chamber of Commerce in the UAE
Tanseeq

Strategic Partner

Proscape

Strategic Partner

Italiacamp

Strategic Partner

Desert Group

Golden Sponsor

Join us on 15-17 November 2025

Discover the latest trends, products, insights and innovations in horticulture and landscape design.

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