Conference Agenda
“Planting the Future”: bridging landscapes for a new narrative of Nature
11:30AM
Introduction
11:30AM | Introduction
Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia
11:35AM
Welcoming note: “Italian Exhibition Group”
11:35AM | Welcoming note: “Italian Exhibition Group”
Speakers:
Maurizio Ermeti, IEG Group President
Lorenzo Fanara, Ambassador of Italy to the United Arab Emirates
Matteo Zoppas, ITA - Italian Trade Agency President
H.E. Dr. Mohammed Al Hammadi, Assistant Undersecretary for the Food Diversity Sector, Ministry of Climate Change and Environment
Mirco Carloni, President of the XIII COMMISSION (AGRICULTURE) Chamber of Deputies of the Italian Parliament
12:05PM
Ribbon Cutting and VIP Walk - Aperitiv
12:05PM | Ribbon Cutting and VIP Walk - Aperitiv
2:30PM
“Reconnecting People with Nature from local to global”
2:30PM | “Reconnecting People with Nature from local to global”
Speakers:
Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia
Alessandro Piana, Vice President and Councillor for Agriculture of Regione Liguria
Paolo Bongioanni, Councillor for Trade, Agriculture and Food, Tourism and Sport Piemonte Region
Edoardo Napoli, Italian Consul General in Dubai
3:00PM
Roundtable - "Horticulture and landscape management for future nature-positive cities"
3:00PM | Roundtable - "Horticulture and landscape management for future nature-positive cities"
Speakers
Leonardo Capitanio, President AIPH International Horticultural Producers
Giacomo Ballari, AGRION Foundation, Piedmont Region
Matteo Garnero, Director of the Regional Agency for Tourism Promotion "In Liguria"
Andrea Cassone, President of AIAPP - Italian Association of Landscape Architects, part of IFLA International Federation of Landscape Architects
Marco Minari, AIAPP Delegate to IFLA & IFLA Europe, International Federation of Landscape Architects, Director of the Migration and Inclusive Communities Working Programme
Jens Bödeker, Partner at Bödeker Landscape Architects
Peter Harradine, Principal and Senior Architect of Harradine Golf
Giovanni Sala, Vice President of Green City Italia
Melissa Rava, President of ASSO.IMPRE.DI.A a part of ELCA European Lanscape Constructor Association
Massimo Lucidi, International Relations Manager ASSO.IMPRE.DI.A.
Moderated by: Andreas Kipar
4:45PM

New materials and finishes for Outdoor Design 2026
4:45PM | New materials and finishes for Outdoor Design 2026
Organized by Riva Simone Architect Factory Design Studio, in collaboration with MMA PROJECTS
Architect Simone Riva, a CMF expert, will provide a preview of the materials we'll be finding in the design world, the research being conducted on materials and technologies, and the market needs that will be needed to create efficient, functional, and marketable design products.
The event is organized in collaboration with MMA PROJECTS, one of the most renowned studios in the UAE, based in Italy and Dubai (https://www.mmaprojects.com ), to discuss these topics with other professionals.
Arch. RIVA SIMONE, Riva Simone Factory design Studio
The current state of outdoor design
Difference between the reference market and industry trends
Importance of knowing industry trends in order to offer solutions and products suited to the market
Graphs showing the evolution of purchasing trends and selection of outdoor products from 1990 to the present day, with forecasts
Introduction to the first trend: ‘tailoring’
Arch. Marco Mangili, MMA PROJECTS
Presentation of the MMA study
A typical project that represents the design spirit and the interaction between indoor and outdoor
Arch. RIVA SIMONE + MMA
Second trend: “lifeware” between biophilia and design
Dialogue with MMA on the theme of “outdoor as a connection between in and out”
Which materials will be trending in upcoming collections
Third trend: ‘contamination’
The evolution of the outdoor world and its interaction with fashion and art; stylistic choices and trends
Arch. RIVA SIMONE + MMA
Outdoor and real estate investments: anticipating future trends based on the market of ‘tomorrow’
Organised by

*Agendas are subject to change
Held Under the Patronage of
Under the auspices of the Embassy of Italy to the United Arab Emirates
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Under the patronage of
Under the patronage and supported by
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Strategic Partner
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Strategic Partner
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Strategic Partner
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Golden Sponsor
Join us on 15-17 November 2025
Discover the latest trends, products, insights and innovations in horticulture and landscape design.