2025 Conference Agenda
“Planting the Future”: bridging landscapes for a new narrative of nature
11:30AM
Introduction
11:30AM | Introduction
Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia
11:35AM
Welcoming note: “Italian Exhibition Group”
11:35AM | Welcoming note: “Italian Exhibition Group”
11:35 - Welcoming note: Italian Exhibition Group
Francesco Santa, Chief Executive Officer IEG Middle East, Dubai & International Business Development Director of the Group ITALIAN EXHIBITION GROUP
11:40 - Valerio Soldani, ITA Italia Trade Agency ICE Dubai Director
11:45 - Lorenzo Fanara, Ambassador of Italy to the United Arab Emirates
11:50 - H.E. Mohammed Salman Alhammadi, Assistant Undersecretary for the Food Diversity Sector, Ministry of Climate Change and Environment (MOCCAE): “The 2030 United Arab Emirates Vision”
11:55 - Mirco Carloni, President of the XIII COMMISSION (AGRICULTURE) Chamber of Deputies of the Italian Parliament
12:00PM
Ribbon Cutting and VIP Walk - Aperitiv
12:00PM | Ribbon Cutting and VIP Walk - Aperitiv
2:30PM
“Reconnecting People with Nature from local to global”
2:30PM | “Reconnecting People with Nature from local to global”
Speakers:
2:30 - Andreas Kipar, member of the World Economic Forum Nature-Positive Cities Task Force and Chairman of Green City Italia
2:40 - Naser Ahmed, Group CEO at Tanseeq Investments LLC
2:50 - Alessandro Piana, Vice President and Councillor for Agriculture of Regione Liguria
3:00 - Paolo Bongioanni, Councillor for Trade, Agriculture and Food, Tourism and Sport Piemonte Region
3:00PM
Roundtable - "Horticulture and landscape management for future Nature-Positive Cities"
3:00PM | Roundtable - "Horticulture and landscape management for future Nature-Positive Cities"
Speakers:
3:10 - Melissa Rava, President of ASSO.IMPRE.DI.A a part of ELCA European Lanscape Constructor Association
3:20 - Leonardo Capitanio, President AIPH International Horticultural Producers
3:30 - Andrea Cassone, President of AIAPP - Italian Association of Landscape Architects, part of IFLA International Federation of Landscape Architects
3:40 - Marco Minari, AIAPP Delegate to IFLA & IFLA Europe, International Federation of Landscape Architects, Director of the Migration and Inclusive Communities Working Programme
3:50 - Peter Harradine, Principal and Senior Architect of Harradine Golf
4:00 - Giacomo Ballari, AGRION Foundation, Piedmont Region
4:10 - Matteo Garnero, Director of the Regional Agency for Tourism Promotion "In Liguria"
4:20 - Giovanni Sala, Vice President of Green City Italia
4:30 - Massimo Lucidi, International Relations Manager ASSO.IMPRE.DI.A.
Moderated by: Andreas Kipar
4:45PM
New materials and finishes for Outdoor Design 2026
4:45PM | New materials and finishes for Outdoor Design 2026
Organized by Riva Simone Architect, in collaboration with MMA PROJECTS
Architect Simone Riva, a CMF expert, will provide a preview of the materials we'll be finding in the design world, the research being conducted on materials and technologies, and the market needs that will be needed to create efficient, functional, and marketable design products.
The event is organized in collaboration with MMA PROJECTS, one of the most renowned studios in the UAE, based in Italy and Dubai (https://www.mmaprojects.com ), to discuss these topics with other professionals.
Guests:
Marco Mangili – Architect & Founder MMA PROJECTS
Stefano Vivan , Ceo Lab23
Claudio Garbari , Ceo Green Ways
Novella Cappelletti , President PAYSAGE - Director International Journal TOPSCAPE
Flavio Pollano , Landscape Architect
Riva Simone – Architect & Founder Riva Simone Factory Design Studio
The current state of outdoor design
Difference between the reference market and industry trends
Importance of knowing industry trends in order to offer solutions and products suited to the market
Graphs showing the evolution of purchasing trends and selection of outdoor products from 1990 to the present day, with forecasts
Introduction to the first trend: ‘tailoring’
Marco Mangili
Presentation of the MMA study
A typical project that represents the design spirit and the interaction between indoor and outdoor
Riva Simone
Second trend: “lifeware” lifeware, where “everything is design”
Stefano Vivan
Presentation of Lab23 company
Everyday design: street furniture as a characterizing element of the outdoor project
A typical project that represents the design spirit of Lab23
Riva Simone
Third trend: “contamination & design”
Biophilia, lighting engineering, environmental quality and other sciences that open new markets for outdoor projects
Claudio Garbari
Presentation of Green Ways company
Concept of “Natural Beauty” and application in Green WAYS projects
Outdoor is not just a product, but also a “context”
Riva Simone
Fourth trend: “landscape design”
Outdoor between knowledge and action, nature and society, environment and man
Novella Cappelletti + Flavio Pollano
Educate about nature through landscape design
A typical project that represents the design spirit of Flavio Pollano Landscape Architect
Riva Simone + Guests
Outdoor and real estate investments: anticipating future trends based on the market of ‘tomorrow’
Organised by
*Agendas are subject to change
Held Under the Patronage of
Under the auspices of the Embassy of Italy to the United Arab Emirates
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Under the patronage of
Under the patronage and supported by
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Strategic Partner
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Strategic Partner
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Strategic Partner
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Golden Sponsor
Join us on 15-17 November 2025
Discover the latest trends, products, insights and innovations in horticulture and landscape design.