Newsroom

Emax is an Italian company that develops software solutions for the green industry, with a focus on green construction and maintenance companies. With more than twenty years of experience, Emax provides digital tools that simplify complex daily activities, reduce paperwork and make team coordination more effective.

The Middle East is entering a new era of urban development, where landscaping and green infrastructure are no longer peripheral design elements but strategic investments shaping real estate value, climate resilience, and quality of life. Across the Gulf, governments and developers are integrating urban greening into master plans, seeing it not as a cost but as an asset with tangible social, economic and environmental returns.

MGF Pistoia, a distinguished Italian company renowned for its expertise in the design, development, and maintenance of high-value green spaces, will be among the leading international exhibitors at Myplant & Garden Middle East 2025, taking place at the Dubai Exhibition Centre, Expo City, from 15–17 November 2025.

Fiori Carrozza, Italy’s distinguished floral design house renowned for creating exceptional arrangements for events worldwide since 1985, will present its signature collections and bespoke creations at the inaugural Myplant & Garden Middle East 2025. The company will showcase high-end floral designs and premium rental décor, demonstrating decades of Italian craftsmanship and a dedication to transforming events into lasting, memorable experiences.

Erba S.r.l., Italy’s renowned manufacturer of eco-conscious plant containers and nursery solutions, will make a distinguished appearance at the inaugural Myplant & Garden Middle East 2025, from 15 to 17 November at the Dubai Exhibition Centre, Expo City. As the only B2B trade fair in the Middle East dedicated to the horticulture supply chain, the event attracts landscape architects, designers, developers, nurseries, green-space planners, and buyers from the UAE, GCC, Africa, and Asia, offering an unparalleled platform for collaboration and growth.

Innocenti Fidelio, a respected Tuscan nursery based in Pistoia, is proud to announce its participation in Myplant & Garden Middle East, taking place in November 2025 at the Dubai Exhibition Centre, Expo City. This marks the company’s first entry into the Middle Eastern market, offering a unique opportunity to present its expertise in plant propagation to a global audience.

EDA Group, a global leader in garden accessories and flowerpots with more than 80 years of expertise, is set to unveil its latest collections at Myplant & Garden Middle East 2025, held at the Dubai Exhibition Centre, Expo City, from 15–17 November 2025.

Green Ways S.R.L., Italy’s leading innovator in eco-friendly paving solutions, will unveil its latest sustainable surfacing technologies at the debut edition of Myplant & Garden Middle East 2025, hosted at the Dubai Exhibition Centre, Expo City from 15–17 November 2025. Visitors will have the opportunity to experience to touch the company’s liquid stabilisation systems that are redefining the future of urban landscaping.

Do-Grand, a world-class manufacturer of garden planters and outdoor décor, will proudly bring its craftsmanship and innovation to Myplant & Garden Middle East, held from 15–17 November 2025 at the Dubai Exhibition Centre in Expo City. Recognised internationally for combining large-scale production with design excellence, Do-Grand has become a go-to partner for garden centres, retailers, and landscapers seeking products that unite functionality, durability, and style.

MuchMore – Architecture & Landscape, a distinguished joint venture of three award-winning Italian firms, will debut at Myplant & Garden Middle East 2025, the region’s foremost exhibition for horticulture, design, and sustainable landscaping, held at the Dubai Exhibition Centre, Expo City. Attendees will have the opportunity to explore MuchMore’s signature approach to creating “sensational places where we live in harmony” through integrated, nature-inspired design and bespoke artworks.