Newsroom

In a land shaped by sand, sun and unstoppable ambition, Desert Energy has redefined what it means to grow green. Founded in the UAE by Desert Group, the company was born from our own experience in landscaping, agriculture and turf management. Having faced first-hand the challenges of saline soils, extreme heat and scarce water across our projects, we recognised the need for products designed specifically for the Gulf — and Desert Energy was created to meet that demand.

The Italian company Telcom SpA, as international leader in the sector of thermoplastic material transformation, has announced its participation in the first edition of Myplant & Garden Middle East, to be held from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City.

EDA Group, a European leader in innovative and sustainable garden accessories and potteries, is set to showcase its flagships lines EDA & POETIC at Myplant & Garden Middle East 2025, taking place from 15–17th November 2025 at the Dubai Exhibition Centre, Expo City.

Florsistemi is pleased to announce its participation in the Myplant & Garden Middle East trade fair, taking place in Dubai from 15 to 17 November 2025.

Dubai, UAE – 2025 – Nicoli S.R.L., the renowned Italian horticultural innovator, will make a significant impact at the inaugural Myplant & Garden Middle East 2025, the region’s premier trade exhibition for landscaping, horticulture, and garden design. Visitors can explore Nicoli’s sustainable and design-driven garden solutions at Pavilion 16, Stand F39 G40.

Romiti Vivai, an esteemed Italian Nursery that began in 1921 with Ugo Romiti and has grown under the leadership of Pietro followed by his sons Gianluca, Marco and Lorenzo and in the last years the 4th generation has come with Davide, is proud to announce its upcoming participation in Myplant & Garden Middle East 2025, scheduled to take place from November 15th to 17th at the Dubai Exhibition Centre, Expo City Dubai.

Florpagano, synonymous with Italian horticultural excellence, will participate at Myplant & Garden Middle East from 15–17 November 2025 at Dubai Exhibition Centre, Expo City. The Pagano family has made passion a business for over half a century, from an initial single handmade greenhouse in southern Italy to being one of the most respected producers of the nation, producing more than 2 million plants every year.

B&P Italia, a distinguished Italian brand renowned for its sustainable packaging solutions, is set to participate in the inaugural Myplant & Garden Middle East, scheduled from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City.

British gardening innovator Hozelock and Italian manufacturer GF Garden will jointly present their latest smart and sustainable technologies at Myplant & Garden Middle East 2025, taking place 15–17 November at the Dubai Exhibition Centre, Expo City.

Vigo Gerolamo, a leading Italian producer of pot herbs and flowering plants, will showcase its innovative and sustainable horticultural solutions at Myplant & Garden Middle East 2025, the region’s premier trade exhibition for landscaping, gardening and horticulture. Taking place on 15th to 17th November 2025 at Dubai Exhibition Centre, Expo City, visitors can discover Vigo Gerolamo’s extensive range of products at Hall 1C, Stand F05 F09.

Renowned Italian horticultural company Floricoltura Pisapia will participate in Myplant & Garden Middle East 2025, taking place from 15–17 November at the Dubai Exhibition Centre, Expo City

IF PLANTS, a dynamic Spanish-based plant procurement partner founded in 2018, is proud to announce its participation in Myplant & Garden Middle East 2025, taking place from 15 to 17 November at the Dubai Exhibition Centre, Expo City Dubai.

Emax is an Italian company that develops software solutions for the green industry, with a focus on green construction and maintenance companies. With more than twenty years of experience, Emax provides digital tools that simplify complex daily activities, reduce paperwork and make team coordination more effective.

The Middle East is entering a new era of urban development, where landscaping and green infrastructure are no longer peripheral design elements but strategic investments shaping real estate value, climate resilience, and quality of life. Across the Gulf, governments and developers are integrating urban greening into master plans, seeing it not as a cost but as an asset with tangible social, economic and environmental returns.

MGF Pistoia, a distinguished Italian company renowned for its expertise in the design, development, and maintenance of high-value green spaces, will be among the leading international exhibitors at Myplant & Garden Middle East 2025, taking place at the Dubai Exhibition Centre, Expo City, from 15–17 November 2025.