Ammazzini Piante showcases Tuscan nursery excellence at Myplant & Garden Dubai 2025

Ammazzini Piante, a historic Italian nursery with more than three generations of expertise, has announced its participation in the first edition of Myplant & Garden Middle East, to be held from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City.

Founded in Pescia, the heart of Tuscany’s floricultural district, the company is today led by brothers Gianluca and Massimo Ammazzini, who carry forward a family tradition that blends craftsmanship, passion, and innovation. With a diverse production that includes Mediterranean plants, olive trees, ornamentals, and fruit plants, Ammazzini Piante has become a trusted partner for garden centres, landscapers, resorts, and developers across Italy and Europe.

This year the company also launched Fruttevolmente, a new product line dedicated to fruit plants that combines taste, aesthetics, and well-being. The name plays on the Italian words “frutto” (fruit) and “mente” (mind), evoking the idea of enjoying fruit “fruit-fully” — naturally, freshly, and smartly. The products are now available through the new e-commerce platform Fruttevolmente.com, created to bring Tuscan quality closer to an international audience.

Participation in Myplant & Garden Dubai marks a strategic step into fast-growing international markets, where demand for resilient, sustainable green solutions continues to rise. At the fair, Ammazzini Piante will present a selection of its collections, distinguished by adaptability to arid climates, water efficiency, and strong aesthetic value—qualities highly sought after in large-scale urban and landscape projects across the Middle East.

“Dubai is a hub of vision and innovation, and we are proud to bring Tuscan nursery excellence here,” said Gianluca Ammazzini, co-owner of Ammazzini Piante. “Presenting our collections means exporting not just plants, but also a part of our identity: roots, passion, and Italian beauty.”

Rooted in history yet future-focused, Ammazzini Piante aims to establish itself as an ambassador of Mediterranean greenery in the world’s most dynamic markets. Its participation in Dubai is not just a commercial expansion, but a statement of commitment: contributing to greener, more sustainable, and more human-centred cities.