Cactusmania by Manera Expands into the Middle East Market with Showcase at MyPlant & Garden Dubai 2025

Italian nursery Cactusmania by Manera, a European leader in the cultivation and export of ornamental succulents, has announced its participation in the first edition of Myplant & Garden Middle East, to be held from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City.

Founded in 1989 in Ventimiglia by the Manera family, Cactusmania has grown into one of Europe’s most respected exporters of succulents and cacti, combining Italian design culture with sustainable horticultural practices. With production facilities in Italy and Tenerife, the company distributes to garden centres, retailers, and landscape projects worldwide, positioning itself at the intersection of green innovation, lifestyle trends, and sustainable urbanism.

Cactusmania’s entry into the UAE accentuates the growing demand for climate-resilient, drought-tolerant plants, as Gulf cities expand their green infrastructure in alignment with UAE Vision 2030 and broader sustainable development goals. At its Dubai showcase, the company will unveil its 2026 collection, featuring rare collector specimens, large-scale architectural succulents, and water-efficient species meticulously engineered to thrive in arid climates.

These innovative plant solutions are increasingly in demand among urban developers, resort operators, contractors, and municipalities seeking long-term, low-maintenance greenery. By focusing on drought-tolerant varieties, Cactusmania addresses a critical need in the Gulf, where sustainable landscaping has become a cornerstone of urban development strategies.

Cultivated under Tenerife’s intense yet balanced sun, the plants naturally exhibit resilience, heat adaptation, and water efficiency—qualities that perfectly complement the UAE’s vision for climate-smart design and urban greening. For architects, developers, and contractors, these attributes translate into enduring performance, reduced maintenance, and compliance with international sustainability standards.

“Dubai is a hub of inspiration and innovation, perfectly in line with our vision of contemporary greenery,” said Annarita Manera, Owner of Cactusmania by Manera. “I am proud to be present at Myplant & Garden Middle East for the first time. It is a fantastic opportunity to share our passion for succulents with a rapidly growing international audience. We look forward to forging meaningful business contacts and bringing a taste of Italian excellence to the desert.”

Cactusmania’s move into the Middle East comes at a time when the global ornamental plant market is seeing rapid growth, driven by urbanisation, eco-conscious consumer preferences, and the rise of sustainable landscaping practices. For the UAE, where demand is high for water-smart, design-led greenery, Cactusmania’s collections offer a unique combination of Italian creativity and horticultural resilience.

A regular name at leading European trade fairs such as IPM Essen and Myplant & Garden Milan, Cactusmania is now taking its expertise to Dubai—marking a pivotal step in its global growth strategy. By bringing resilient, design-led plant collections to one of the world’s fastest-growing hubs for landscape architecture, the company is aligning with the region’s push towards sustainable, liveable urban environments. This expansion underscores not only Cactusmania’s ambition to scale in new markets, but also its role in redefining how greenery can transform urban and commercial spaces—proving that Italian botanical artistry can thrive, even in the desert. For more information, visit www.wholesale.cactusmania.eu.