EDA Group brings its two brand signatures for pottery and garden solutions to MyPlant & Garden Middle East 2025

October 22nd, 2025

EDA Group, a European leader in innovative and sustainable garden accessories and potteries, is set to showcase its flagships lines EDA & POETIC at Myplant & Garden Middle East 2025, taking place from 15–17th November 2025 at the Dubai Exhibition Centre, Expo City.

At the forefront of the Group’s participation, both brands embody GROUP EDA’s passion for functional design, sustainability and timeless aesthetics. Both collections offer a comprehensive range of innovative garden pots, planters and decorative solutions, designed to enhance both residential and urban green spaces. Crafted with precision and environmental responsibility, EDA & POETIC represent the Group’s vision of blending nature, creativity and contemporary living.

“At EDA Group, our mission has always been to inspire the market with innovative concepts while maintaining a strong focus on sustainability, and quality. Dubai represents a dynamic hub for horticulture and design, and we are proud to present our collections at an exhibition that connects the most influential players in the global garden and landscaping sector.”

said an EDA Group spokesperson.

As one of the most anticipated events in the international horticultural calendar, Myplant & Garden Middle East acts as a key gateway to the fast-growing markets of the Middle East and beyond. The exhibition provides a premium platform for global brands and regional professionals to explore new ideas, forge partnerships and drive innovation across landscaping, garden architecture and sustainable design.

EDA Group’s participation reflects its continued dedication to redefining the garden industry through product design, sustainable manufacturing, and a deep commitment to customer success. By combining design excellence with advanced production technologies, the company continues to reinforce its— and expand its influence globally.

With its production site in France and subsidiaries in Germany, Belgium and Spain, EDA Group serves major retail chains and distributors in more than 60 countries in the World, delivering products that merge durability, functionality, and refined design.

At Myplant & Garden Middle East 2025, visitors will experience pottery & garden accessories as a living expression of EDA Group’s philosophy — where innovation meets functionality, and design meets sustainability.