EDA Group to showcase French innovation in garden pottery at Myplant & Garden Middle East 2025

EDA Group, a global leader in garden accessories and flowerpots with more than 80 years of expertise, is set to unveil its latest collections at Myplant & Garden Middle East 2025, held at the Dubai Exhibition Centre, Expo City, from 15–17 November 2025.

For decades, EDA Group has stood at the forefront of the horticulture, gardening and landscaping industry, combining timeless French Touch with cutting-edge innovation in its own French production centre. Through its renowned brands, EDA and POETIC, the Group delivers collections that balance aesthetics, technical performance, and environmental responsibility, ensuring that distributors, retailers and landscaping professionals worldwide have access to exclusive, high-value solutions.

“At EDA Group, our mission has always been to inspire the market with innovative concepts while maintaining a strong focus on sustainability and quality. Dubai represents a dynamic hub for horticulture and design, and we are proud to present our expertise at an exhibition that unites the most influential players in the sector, but also in the region.”

said EDA Group’s spokesperson.

As one of the most significant events in the international horticultural calendar, Myplant & Garden Middle East serves as a gateway to the fast-growing markets of the Middle East and beyond. The exhibition provides an exceptional platform for global brands and regional stakeholders to exchange ideas, forge partnerships, and set new benchmarks in landscaping, urban greening and garden innovation.

EDA Group’s participation highlights its continued commitment to shaping the future of Garden Industry through premium product design, sustainable manufacturing practices, and an enduring dedication to its partners’ success. By combining design excellence with advanced manufacturing, the Group continues to reinforce its leadersh