Emax at Myplant & Garden Middle East 2025: digital innovation for the green industry

Emax is an Italian company that develops software solutions for the green industry, with a focus on green construction and maintenance companies. With more than twenty years of experience, Emax provides digital tools that simplify complex daily activities, reduce paperwork and make team coordination more effective. Emax is set to participate in the inaugural Myplant & Garden Middle East, scheduled from 15–17 November 2025 at the Dubai Exhibition Centre, Expo City. Emax will present Collavoro: the project management platform that plans, monitors and enhances staff, vehicles and equipment.

Its strength lies in the ability to listen to green professionals’ needs and transform them into intuitive digital solutions. Over time, Emax has become a trusted partner for landscaping firms, public and private parks managers, gardeners and greenkeepers that must balance creativity, precision and efficiency in their daily work.

Emax’s decision to participate in the Dubai fair reflects its international outlook and the growing importance of technology for enterprises in landscaping and green-space management. For Emax, this event is an opportunity to share its expertise, demonstrate the potential of its tools, and open new collaborations with companies, institutions.

Collavoro by Emax responds to the concrete needs of green industry:

• Planning and organizing on-site projects for parks, gardens, and roadside greenery

• Scheduling and coordinating teams in different work sites

• Monitoring hours, costs, and human resources in real time

• Simplifying reporting and inspections, with digital forms instead of paper

• Facilitating communication between office staff and field operators through mobile access

With Collavoro App, companies can track activities directly on-site, workers can upload photos and notes and automatically generate reports that are immediately available for managers and clients. The result is a significant reduction in administrative burden, better control over projects, and more time to focus on the actual work.

By showcasing Collavoro in Dubai, Emax aims to highlight how digital innovation can support the green industry companies to improve their business management. Technology acts as a reliable partner that simplifies processes and ensures greater transparency and efficiency.

Emax’s participation in Myplant & Garden Middle East 2025 is not only about presenting a product. It is a statement of the company’s commitment to the future of the green industry: a future where urban greenery is increasingly recognized as essential for livability, and where enterprises can rely on digital platforms to manage their work more effectively.

Visitors to the fair will have the chance to meet the Emax team, see demonstrations of Collavoro and explore how this software can be tailored to the specific needs of their organization. For Emax, it will also be an opportunity to strengthen international connections.

Collavoro by Emax. The smart way to manage green projects.