Erba S.R.L. brings Italian craftsmanship and sustainable innovation to Myplant & Garden Middle East 2025

Erba S.r.l., Italy’s renowned manufacturer of eco-conscious plant containers and nursery solutions, will make a distinguished appearance at the inaugural Myplant & Garden Middle East 2025, from 15 to 17 November at the Dubai Exhibition Centre, Expo City. As the only B2B trade fair in the Middle East dedicated to the horticulture supply chain, the event attracts landscape architects, designers, developers, nurseries, green-space planners, and buyers from the UAE, GCC, Africa, and Asia, offering an unparalleled platform for collaboration and growth.

Combining generations of Italian craftsmanship with forward-thinking sustainability, Erba is set to showcase its signature GREEN POP collection, crafted from 95% post-consumer plastic waste. Fully recyclable, free from heavy metals, and designed to match the durability and quality of virgin materials, GREEN POP reflects Erba’s commitment to environmental responsibility without compromising style or performance.

“Erba has always balanced heritage with innovation. Myplant & Garden Middle East is a perfect stage to introduce our award-winning, sustainable collections to a region increasingly invested in urban wellness, biodiversity, and sustainable design. We are eager to forge new partnerships and contribute to shaping a greener future in the UAE and beyond,”

said an Erba spokesperson.

Participation in the expo reinforces Erba’s position as a leading Italian brand in the Gulf’s fast-growing horticulture market. With the UAE driving multi-billion-dollar green urbanism projects, the event provides the ideal platform to present sustainable solutions that combine functionality, durability, and Italian elegance.

Founded over fifty years ago in Bussero, Milan, Erba remains a family-run enterprise rooted in quality, innovation, and social responsibility. Its wide-ranging product lines—including GREEN POP, IN ERBA, ROOF, NATURA, CASA, COLTIVAZIONE, FIORISTI, and ORTOFLORICOLTURA—serve professional growers, landscapers, florists, and green-space developers. By blending advanced technology, such as hybrid press-moulding for energy efficiency, with environmentally conscious materials, Erba continues to set benchmarks in sustainability, design, and performance.