Florpagano presents Italian tradition and innovation at MyPlant & Garden Middle East 2025

Florpagano, synonymous with Italian horticultural excellence, will participate at Myplant & Garden Middle East from 15–17 November 2025 at Dubai Exhibition Centre, Expo City. The Pagano family has made passion a business for over half a century, from an initial single handmade greenhouse in southern Italy to being one of the most respected producers of the nation, producing more than 2 million plants every year. Florpagano carries on that heritage of handcraft, innovation, and sustainability to Dubai in November and offers the best of “Made in Italy” to the global green industry.

The history of Florpagano went back as early as 1968, when its founder, Antonio Pagano, replaced his dad's attic's roof tiles with plastic sheets and built his first greenhouse. Now his sons Alessandro and Gianluca still oversees a company rooted in tradition but driven by latest technology. With 14 hectares of hi-tech, environmentally conscious greenhouses and quality at its core, Florpagano has developed as a trustworthy partner for garden centres, landscapers, and distributors in Europe and beyond.

Myplant & Garden Middle East is Middle East's leading horticulture, gardening, and landscape trade fair, gathering professionals from every corner of the world. The show is the centre of innovation, exchange, and progress — the best platform for Florpagano to present its unique assortment especially of indoor green plants of different size but also flowering, Mediterranean plants and seasonal assortment, cultivated exactly and carefully.

“It began with my father Antonio's passion and love for plants. Today it's the same passion: cultivating beautiful, healthy plants and bringing a taste of Italian horticulture tradition all over the world. Dubai is the city of cultures and minds, and participating at Myplant & Garden Middle East is a way of making enduring relationships with those who share our passion for excellence.”

said Alessandro Pagano, Florpagano co-owner.

As Florpagano steps into the global scene in Dubai, it does so by looking ahead. The company's aim is not just to showcase its heritage but enhance its standing in global markets, extend its international partnership, and push for sustainable cultivation at the global level. Having its roots deeply and ambitious as ever, Florpagano proves ever more that expertise from Italy flourishes anywhere.

For more information, see www.florpagano.com