Green Ways to Showcase Eco-Paving Breakthroughs at Myplant & Garden Middle East 2025

Green Ways S.R.L., Italy’s leading innovator in eco-friendly paving solutions, will unveil its latest sustainable surfacing technologies at the debut edition of Myplant & Garden Middle East 2025, hosted at the Dubai Exhibition Centre, Expo City from 15–17 November 2025. Visitors will have the opportunity to experience to touch the company’s liquid stabilisation systems that are redefining the future of urban landscaping.

For over 19 years, Green Ways has set the benchmark in eco-sustainable paving. Its advanced liquid formulations—Soil-Sement®, Green Stab Pave®, Art Pave®, Solid Pave® and EnviroKleen® transform natural soils and aggregates into durable, permeable and environmentally resilient pedestrian and driveways surfaces. These innovative solutions eliminate the need for cement or asphalt, eliminate dust, preserve natural aesthetics, and safeguard ecosystems, making them ideal for applications ranging from city parks and archaeological sites to high-traffic urban pathways or construction sites.

“Our mission has always been to harmonise infrastructure with nature. Myplant & Garden Middle East 2025 provides the perfect stage to introduce our eco-paving technologies to a region rapidly embracing sustainable urban growth. We are proud to contribute to building green environments that are both functional and beautiful”

said the C.E.O. from Green Ways S.R.L.

“Our solutions are scientifically engineered to reduce environmental impact without compromising performance. By integrating real-time soil stabilisation and dust suppression methods, we ensure durability in challenging climates while protecting natural resources—a balance that makes our products particularly well-suited for the Middle East”

commented the Technical Director.

The company’s presence at the fair aligns with global sustainability goals, particularly in regions like the GCC where climate-resilient design is a priority. By offering alternatives to conventional materials, Green Ways addresses urgent issues such as urban heat management, water conservation, and soil protection—factors that are increasingly central to the Middle East’s green transition and urban planning strategies.

Myplant & Garden Middle East 2025 will serve as the region’s premier platform to accelerate growth across green industry verticals and supports the UAE’s forward-looking vision for sustainable, future-ready cities.

By participating in this landmark event, Green Ways positions itself as a strategic partner in the Middle East’s transition toward climate-adaptive infrastructure. Offering eco-conscious, high-performance paving alternatives, the company is set to inspire developers, architects and landscape professionals with solutions that promote biodiversity, enhance resilience, and elevate the aesthetics of outdoor spaces—paving the way for greener cities, one innovation at a time. https://www.green-ways.srl/en/