Innocenti Fidelio to bring Tuscan excellence to Myplant & Garden Middle East

Innocenti Fidelio, a respected Tuscan nursery based in Pistoia, is proud to announce its participation in Myplant & Garden Middle East, taking place in November 2025 at the Dubai Exhibition Centre, Expo City. This marks the company’s first entry into the Middle Eastern market, offering a unique opportunity to present its expertise in plant propagation to a global audience.

Founded in 1950, Innocenti Fidelio has established a strong reputation in Italy’s horticultural sector, specialising in vegetative propagation, seedling production, and the supply of agricultural, horticultural, and forestry plants. With a dedicated team combining traditional knowledge and modern techniques, the nursery has become a trusted partner for professional growers, landscapers, and forestry projects.

At the Dubai exhibition, Innocenti Fidelio will present a carefully selected range of seedling pots and young plants, including ornamental and forestry varieties that reflect the biodiversity and horticultural excellence of Tuscany. Its precise and reliable propagation methods ensure consistent quality and adaptability for international clients seeking robust plant solutions.

“At Innocenti Fidelio, every sapling reflects our dedication to nurturing growth with care, expertise, and respect for the environment. Participating in Myplant & Garden Middle East gives us the chance to share our work with new partners and contribute to a region that is increasingly investing in sustainability, landscaping, and green innovation.”

said Alberto and Stefano Innocenti, Managers of Innocenti Fidelio.

By joining the inaugural Middle East edition of Myplant & Garden, Innocenti Fidelio aims to build strong connections with distributors, landscape architects, agricultural stakeholders, and green industry professionals across the Gulf, Africa and Asia. The event is a key platform to engage with fast-growing markets that are investing heavily in urban greening and biodiversity, positioning Innocenti Fidelio to expand its international footprint while strengthening cross-regional collaboration.