Liguria, a Sea of Flowers: Regional Floriculture Excellence on Display at Myplant & Garden Middle East 2025 in Dubai

Sustainability, innovation and internationalisation are the key themes behind Liguria’s participation in Myplant & Garden Middle East (15–17 November 2025, Dubai Exhibition Centre – Expo City). The Region will showcase the excellence and vitality of its floriculture industry – a sector where tradition meets innovation and where sustainability and beauty coexist in perfect balance.

At its institutional booth, Regione Liguria – The Italian Riviera (G24-G26-F23-F25) will act as an ambassador of a production system internationally recognised for its quality, research and environmental responsibility.

Organised in collaboration with the Ligurian Floriculture District, the initiative aims to highlight the entire regional green supply chain – a long-standing cornerstone of Liguria’s agricultural economy. The Region is among Europe’s leading floricultural hubs, a natural laboratory where centuries of expertise merge with scientific research and advanced technology to create products that combine aesthetics, functionality and sustainability.

Through the Floriculture District, Liguria promotes projects that strengthen the competitiveness and global reach of local businesses. These initiatives focus on socio-environmental certifications, innovation in cultivation practices, reduction of environmental impact and the development of advanced logistics and commercial networks. The goal is to create a more integrated system, capable of meeting international market demands and partnering with major players in landscape design and urban regeneration.

Liguria’s presence in Dubai represents a strategic step toward new business opportunities. The Middle East is one of the most dynamic markets in the green sector, driven by a growing awareness of sustainability and an increasing demand for green spaces in cities, resorts and new residential areas. In this context, Liguria positions itself as an ideal partner – a region that exports not only high-quality products but also a Mediterranean lifestyle built on beauty, quality and harmony with nature.