Technique & Services

The Technique & Services sector at Myplant & Garden Middle East is where strategy meets structure. This is the industry’s operational nerve centre—spotlighting the systems, platforms, and professional services that keep green businesses running smarter, faster and more sustainably. From technical means of production and digital agriculture to logistics and financial modelling, this sector is designed to accelerate transformation across horticulture, landscaping and urban greening.

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Who Should Explore This Sector?

This essential area is tailored for a broad audience of professionals and enterprises:

For Visitors:

• Agribusiness & Green Professionals: Garden centres, nurseries, production managers, irrigation consultants, farmers, arborists, and contractors.

• Decision-Makers & Planners: Public administrators, municipalities, urban developers, government advisors, project managers.

• Tech & Sustainability Experts: Software providers, ESG consultants, renewable energy engineers, circular economy advisors.

• Traders & Services: Import/export agents, certifiers, transporters, logistics companies, media, research bodies.

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For Exhibitors:

This sector is perfect for companies offering:

• Products for horticultural productions: crop protection products, pesticides, plant food, fertilizers, phytosanitary products, substrates, soils, peats, biostimulants, mulching equipment.

• Software & Automation: ERP, CRM, greenhouse monitoring systems, AI, remote sensing, and integrated farm management tools.

• Technical Consulting: Project management, landscape planning, biodiversity assessments, certification support.

• Training & Development: Vocational training programs, green education, corporate coaching.

• Business Infrastructure: Green finance providers, insurers, marketing agencies, e-commerce support services.

• Operations & Logistics: Cold chain logistics, tracking, inventory management, and sustainable packaging.

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This sector connects the people, platforms, and processes that underpin every other facet of the industry. It’s where innovation becomes implementation, making it a must for anyone serious about shaping the future of the green economy.